Energy Conversation States Free Essays

TMA03 Covering Block 3 Question 1 (a)An impactor mass of 45 kg is utilized to speak to the heaviness of youngster sensibly respected to be engaged with a mishap with glass or plastics. (b)The BS gauges gives the makers an away from of guidelines that their items need to accomplish to be protected and fit for the reason that they have been intended for. It likewise gives the buyer the desire that the thing has arrived at the measures set somewhere around the BSI and will be a safe for the normal existence of the thing. We will compose a custom paper test on Vitality Conversation States or on the other hand any comparable theme just for you Request Now (c) (i)The vitality on sway is determined by utilizing the accompanying conditions: Possible Energy (PE) = mass x gravity x tallness This gives the likely vitality at the stature when the ball is held toward the beginning of the test. This can be utilized as a check to for the Kinetic vitality (KE) condition as the law of vitality discussion expresses that vitality may nor be made nor demolished. In this way the whole of the considerable number of energies in the framework is a steady. So the PE when the ball is held at tallness will be equivalent to the KE not long before the contact with the glass. To figure the KE utilize the condition KE = ? mv2 (ii) Using the KE condition from question (I) KE = ? mv2 |u = beginning speed | |v = last speed | |a = quickening | |s = separation | Insert the constants of Mass = 45kg To ascertain the v2 utilizing the condition v2 = u2 + 2 x a x s For test 1 KE = ? mv2 For the v2 = 02 + 2 x 9. 8 x 305 Gives 5978 Insert in to KE = ? mv2 to give KE = ? x 45 x 5978 To give 134505 = 135J to 3 sf To check use PE = mgh 45 x 9. 8 x 305 = 134505 Round up to 3 sf to give 135 J So PE =KE 135J is as given in BS 6206:1981. For test 2 KE = ? mv2 For the v2 = 02 + 2 x 9. 8 x 457 Gives 8957. 2 Insert in to KE = ? mv2 to give KE = ? x 45 x 8957. 2 To give 201537 = 202J to 3 sf To check use PE = mgh 45 x 9. 8 x 457 = 201537 Round up to 3 sf to give 202 J So PE =KE 202J is as given in BS 6206:1981. For Test 3 KE = ? mv2 For the v2 = 02 + 2 x 9. 8 x 1219 Gives 23892. 4 Insert in to KE = ? mv2 to give KE = ? x 45 x 23892. 4 To give 537579 = 538J to 3 sf To check use PE = mgh 45 x 9. 8 x 1219 = 537579 Round up to 3 sf to give 538 J So PE =KE 538J is as given in BS 6206:1981 iii) The speed that the impactor strikes the glass when it is dropped from a stature of 1219 mm is determined as above utilizing: v2 = u2 + 2 x a x s v2 = 02 + 2 x 9. 8 x 1219 = 23892. 4 v = (23892. 4= 154. 6 m s-1 Question 2 (a)There are 3 principle highlights of a development to make it patentable. It must have something new about it; this could be an enhancement for a current thing. Likewise it must have a reason (helpful) and have the option to be produced yet this isn't as significant with today’s advances as a product program can be licensed. b) (I) The benefits of utilizing an empty shape for lintels are that a strong lintel is both overwhelming and unwieldy when it is in travel and when being moved into position at the assemble site. The additional load of the lintel will likewise require the supporting divider to be at a necessary solidarity to help the lintel and the heap above it. They can be viewed as that they can be over intended for the activity that they are expected for. It is conceivable to expel material from a bar without trading off its quality, as the material expelled will be from regions that the pressure is insignificantly little is definitely not a huge volume. The solidness of the bar will rely on the properties of the material utilized in its development and the segment geometry of the plan of the pillar. (ii) In the Dorman Long patent the proposed material of development plate/sheet steel. The utilization of plate/sheet steel is supported because of its firmness contrasted with its weight and that it very well may be effortlessly collapsed or abounded in the development of the lintel. (c) (I) Refer back to guarantee 1 of the Catnic patent as talked about in Block 3 Part 2. Rundown the ‘essential integers’ of the Catnic lintel, and distinguish which segment part is missing from the Dorman Long patent. a first even plate or part adjusted to help a course or majority of superimposed units framing some portion of the inward skin and a subsequent level plate or part generously corresponding to the first and separated there from a descending vertical way and adjusted to traverse the cavity in the hole divider and be upheld at any rate at each end thereof upon courses shaping pieces of the external and internal skins individually of the pit divider nearby an a perture, and first unbending slanted help part expanding downwardly and forwardly from or close to the front edge contiguous the cavity of the main flat plate or part and shaping with the subsequent plate or part at a middle position which lies between the front and back edge of the subsequent plate or part and adjusted to reach out over the pit, and a second inflexible help part broadening vertically from or from close to the back edge of the primary flat plate or part to get together with the subsequent plate or part adjoining its back edge. ii) The supporting part between the two Suggest what impact the additional part is probably going to have on the exhibition of the Catnic lintel contrasted with the Dorman Long lintel. (6 + 2 = 8 imprints) Question 3 an) Although in an ideal situation there would be no hazard to any people or property and to expel any hazard would mean halting the procedures that offer ascent to chance. Anyway that isn't the situation so there will consistently hazard engaged with everything that we do. I have generally put together this answer with respect to the atomic force industry where the dangers included are both adequate and less satisfactory. |Risk progressively adequate | |No options accessible |This could be classed as the utilization of a radio dynamic fuel in an atomic force | |station. The danger of its utilization would be classed as satisfactory as there is not| | |a reasonable option as a fuel. | |Risk known with sureness |The utilization of a radio dynamic fuel and its dangers are known with conviction and | |should be calculated in to the structure and the executives of the office. | |Risk less adequate | |Effect deferred |Prolonged introduction to a radio dynamic component will have a postponed impact | dependant upon the length and extent of the presentation. So if these | |exposures are not checked and controlled the hazard would be less | |acceptable. | |Consequences irreversible |Again as the harm done from high, delayed introduction to a radio dynamic | |element to the human body can be irreversible. Likewise a spillage or | |accidental discharge to nature could prompt the territory being of no use| | |to the neighborhood populace for a significant time. | b) The rule of ALARP where upgrades to the frameworks or procedure to decrease the dangers are demonstrated to be more noteworthy than the expenses in the creation contrasted with the advantages picked up. The additional expenses might be adjusted against the hazard decrease, for instance, lessening the danger of presentation to the earth and mankind from unsafe synthetics or ionizing radiation. The ALARP appraisal in figure 3 shows that the adequate hazard for electrical control frameworks has been broken in to 3 characterized hurt classes. The rearranged triangles show that as the recurrence of those harmed rises then the hazard turns out to be less average. The territory concealed â€Å"broadly acceptable† shows that the procedures did don't represent a hazard to those included, chance is immaterial and it will be important to keep up checks and security prospects to keep the wounds at this level. In the zone checked â€Å"tolerable if ALARP† shows the region that the danger of injury to those engaged with the procedure ahs expanded, in the event that the hazard was under taken, at that point there could be an advantage. This can be broken into 2 further subsections, if the recurrence is low the it tends to be fair if the expense of the hazard decrease surpasses the improvement, as the recurrence expands then it would possibly be bearable if the hazard decrease is illogical or the cost lopsided to the additions in progress. The region concealed â€Å"intolerable† is where the recurrence is grinding away most noteworthy and in this manner the hazard can't be advocated except if in exceptionable conditions, for instance taking a shot at a live high voltage electrical framework. Question 4 Table 4. 4 in Block 3 Part 4 shows the different stages in vitality transformation for fuel used to control a PC. It shows a theoretical accounting report for vitality transformation from synthetic vitality (in a fuel) to light vitality (light produced by a PC show). a) The law of vitality discussion expresses that vitality may nor be made nor wrecked however changed into various types of vitality I. . to warmth, light, or clamor vitality. Subsequently the whole of the considerable number of energies in the framework is a consistent. Clarify quickly the guideline of the preservation of vitality, and how it applies at each phase in the vitality change process. (2 imprints) (b) Calculate the level of the all out acc essible vitality that is changed over to: (a) heat (b) commotion (c) electrical vitality. For each situation, show your working completely. (4 + 4 + 4 = 12 imprints) †¢ break into three parts†¦ vitality required for ice to arrive at a temp of 0 q1 = mcT q1 = 11. 75 g(2. 09 J/g ·Ã‚ °C)(- 5. 00 °C-0 °C) q1 = - 122. 8J second part nergy required for change of states from strong to fluid q2 = n*? Hfus n = 11. 75g/18. 02g/mol n = 0. 65mol q2 = 0. 65mol * 6. 02 kJ/mol q2 = 4. 0kJ cautious units!!!! q2 = 4000J third part.. vitality required for fluid water from 0 to 0. 500 °C†¦ q3 = mcT q3 = 11. 75 g(4. 21 J/g ·Ã‚ °C)(0. 500 †0) q3 = 24. 7J ENERGY IN TOTAL†¦ E = q1 + q2 + q3 E = - 122. 8J + 4000J + 24. 7J E = 3902J The last 10 imprints for the task are granted for introduction †see the direction in the prologue to this booklet. These will be scored on the PT3 structure as Question 5. Task Booklet Step by step instructions to refer to Energy Conversation States, Essay models

Morality vs. Money

Cash is an absurd need for the American individuals; in addition to the fact that it hurts the individuals who are seeking after it; it likewise pulverizes the framework for reproducing it thus additionally harming the individuals who have built the material motivating forces. Rather, American culture should discover methods of expanding morals and genuineness in various aspects of life.Advertising We will compose a custom paper test on Morality versus Cash explicitly for you for just $16.05 $11/page Learn More The strain to perform has never been more alive than it is today. Athletes are ceaselessly compelled to work more diligently and quicker by their administrators who are likewise forced by their bosses. Basically, the brandishing business has been changed over into lucrative apparatus for the proprietors and competitors have turns into the primary wellsprings of cash. People, for example, Barry Bonds are being utilized by big time donning directors to divert general society bas ed on what is really going on in the field of sports; love for the game has changed to adore for cash (Zirin, 311). The media and certain individuals from general society have guaranteed that this fruitful baseball player is utilizing steroids and that he should be halted from playing the game. Be that as it may, no single test has ever turned out positive for this competitor despite the fact that baseball partners despite everything keep seeking after the subject. Rather than concentrating on the main problems (strain to perform and unreasonable auxiliary changes in the game) that are making a few competitors use steroids, these legislators, the media and heads are focusing on totally blameless people. Reality just is that numerous baseball players are feeling the squeeze from above. On the off chance that they are not ready to convey the outcomes that their bosses expect of them, at that point they may essentially be lost the group. So as to keep away from this, competitors will g o to limits so as to adapt to the weight, for example, by utilizing steroids. Overemphasis on cash in baseball is really settling on the estimations of the game. Poor competitors in the small time are frequently more than ready to explore different avenues regarding steroids so as to be make it into the significant association (Zirin, 304). Indeed, even the not all that poor may at present be pressured into taking steroids since a portion of the norms in the game are just too difficult to even consider attaining. Condemning the utilization of steroids doesn't take care of the issue since it is the over the top serious weights that are pushing competitors to such deceptive conduct. On the off chance that the individuals running the sport of baseball were to move their consideration away from cash and spotlight on the trustworthiness of the game then a large portion of these issues would be disposed of. When this is done, baseball group seasons would be a lot shorter and increasingly agreeable and this would put the players under less tension. At long last, they will discover no requirement for the utilization of steroids and the honesty of the game would be reestablished (Zirin, 302). Basically, the significant connection among steroids and baseball is a lot of adoration for cash. Destroying the last bad habit would make the game moral again.Advertising Looking for exposition on talk? We should check whether we can support you! Get your first paper with 15% OFF Learn More This rage for flawlessness isn't simply bound to the games field; it has pervaded the scholarly field also. Understudies are currently racing to intellectual enhancers, for example, Adderall and Ritalin which were at first utilized as professionally prescribed medications for youngsters with a lack of ability to concentrate consistently clutter. A portion of these understudies may have a place with legitimate tertiary colleges or schools which may require a lot from their understudies. People might be making a decent attempt to offset their scholastics with their extra curricular exercises (Talbot, 263). Obviously, this turns out to be unreasonably hard for certain understudies to oversee so some of them are utilizing psychological enhancers to overcome any issues (Talbot, 263). Most understudies go for nueroenhancers not on the grounds that their characteristic natural frameworks just can't adapt to this weight of school life. In reality, this maltreatment of physician recommended medicates by understudies is characteristic of a significantly more profound cultural issue; a victor takes-all mentality (Talbot, 265). The vast majority of these activities can begin in colleges however will be duplicated at work environments and different zones of people’s lives. People are ceaselessly constrained to be victors with the goal that they can participate in the material advantages that come out of being in such a position. For instance, when a youngster does well in seco ndary school, they are probably going to get into the best College or University and when they are the best in their particular tertiary foundation, they are probably going to be looked for after by bosses and different individuals from their ideal calling. At the point when they land positions, just the absolute best get significant compensations and different advantages. At the center of this mission to be the first is the need to get to material advantages. As understudies, training is turning out to be increasingly more exhausting on the grounds that gauges get more tightly and prizes are conceded to the chosen few. At the working environment, it is the best and the most brilliant that appear to gain admittance to advancements and greater pays (Talbot, 264). Thus, the individuals who seem to have loosened or the individuals who are not as gainful as others might be pushed to the bend. These monstrous inconveniences for being ‘average’ is what is driving individuals to manhandling professionally prescribed medications like Adderall. Society is getting progressively fixated on remunerations as opposed to the way toward making it there. It takes penances and difficult work to accomplish these advantages and doing as such through alternate ways just shows that individuals are excessively centered around material impetuses instead of other significant qualities. Such inclinations are as of now streaming into the corporate field. For instance, a worldwide agent who has quite recently entered the nation from another might be required to give a discourse at a meeting significantly after exorbitant fly slack and having no rest by any means (Talbot, 264).Advertising We will compose a custom paper test on Morality versus Cash explicitly for you for just $16.05 $11/page Learn More Since the material advantages of making the arrangement are so gigantic, this individual may choose to take some subjective improving pills so as to take care of business. Such an individual may legitimize her activities by declaring that she was just attempting to benefit from this one possibility that she had (Talbot, 264). Notwithstanding, one can see that such an individual was just taken over by the need to have a handy solution to a business issue with the goal that she (or her organization besides) might appreciate the material advantages of doing as such. A lot of accentuation on cash or material motivating forces is what is making citizenry defy guidelines or utilize deceptive methods so as to get what they need. By the day's end, the pioneers might be accused for this over the top love for cash. As a rule, on the off chance that pioneers need to energize certain conduct, at that point they could utilize a monetary motivating force, a social one or a moral one (Levitt Dubner, 119). The financial ones are frequently attached to material misfortunes while the social ones regularly include perspectives that would disgrace a person among their friends . The moral ones regularly center around an ethical issue identified with the subject. At the point when an excessive amount of center is given to financial motivations then this sends the message to the open that material advantages are significant and ought to be looked for after. The issue with American culture today is that an excess of center has been given to monetary motivations far beyond good and social motivators in sports, instruction and the work environment. This has squeezed the said contenders henceforth energized the utilization of uncalled for rehearses in light of the fact that everybody needs to get to those monetary motivators. Presently individuals are losing their feeling of significant worth as a result of this journey. Pioneers at the top in practically all circles of life need to begin reengineering the manner in which motivations are orchestrated. The games field ought to return to moral motivations, for example, trustworthiness and this would bring back re spectability into sport. In instruction and the business world, moral qualities should be given more noteworthy priority in light of the fact that without them contenders will keep on clasping under the weight of going after monetary qualities. They will result to deceptive intends to get their prizes and this may cause enormous issues, for example, sedate maltreatment. The utilization of energizers in sports and training is characteristic of an overemphasis on material rewards that makes a requirement for flawlessness. One method of handling this tenacious mission is to concentrate on moral motivations as opposed to monetary ones.Advertising Searching for paper on talk? We should check whether we can support you! Get your first paper with 15% OFF Find out More Works Cited Talbot, Margaret. Mind Gain: the underground universe of neuroenhancing drugs. 2009. Web. Levitt, Steven. Dubner, Stephen. A maverick business analyst investigates the concealed side of everything. 2009. Web. Zirin, Dave Chuck, D. Barry Bonds Gonna git your mother: when steroids assault. Web. This paper on Morality versus Cash was composed and put together by client Aliana Osborn to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it appropriately. You can give your paper here.

No time for your stupid question.

No time for your stupid question. Posthumous isnt the right word, but its among my favorite in the English language and Im so dedicated to you, gentle reader, that I would indeed write a posthumous entry if I had to. This is the number one song in heaven. Last Thursday, I had the pleasure of attending the Ig Nobel awards ceremony in H****** Square. The Igs, sponsored by a bunch of Mensa nerds actual Nobel Laureates from both H****** and MIT, celebrate nontraditional research in a variety of disciplines. This year, awards were bestowed upon ten leading researchers from four different continents for answering some of the following questions: 1. Do people swim faster in water or in syrup? 2. What internal pressures are observed upon penguin defecation? 3. Are neutered pets somehow less happy than regular pets? 4. What about Star Wars Episode IV: A New Hope is most appealing to a common cricket? 5. How can we best improve our nations economy? 6. Why bother to photograph and retrospectively analyze every meal youve eaten over a period of 34 years? and the best part of this adventure was that it was totally free courtesy of my dorms IFAF allotment. The culture of the dorm is more-or-less floor-basedusually money is allotted by floor, so you tend to have study breaks and go on trips mostly with your floor. Because, I mean, its actual free money. As a result, most people end up becoming great friends with their neighbors early on in their MIT experience. So, to encourage bonding between floors, the housemaster set up an inter-floor activity fund whereby the entire dorm gets $3000 a term to plan activities that integrate two or more floor. Since this is also literally free money, we have to stage a battle to the death at an ExecComm meeting in late September to allocate the preciously limited funding. This year, Conner 2 was crafty enough to procure about $1000 of the funding, $30 of which went toward buying me this awesome ticket specifically so I could blog it for you. But I digress. Want to know the answers to the nagging scientific questions above? Battle on, reader. 1. Do people swim faster in water or in syrup? Professor Edward Cussler won the Ig Nobel in Chemistry (move over, Schrock) for proving, along with 20 student volunteers from the University of Minnesota, that humans swim equally fast in syrup and water. Before you ask, rest assured that backstroke, breast stroke, freestyle, and whatever the other one is were all tested thoroughly. In his mercifully brief acceptance speech (speeches longer than 60 seconds in length were interrupted by Miss Sweetie Poo imploring, Please stop. Im bored. Please stop. Im bored.) Professor Cussler explained that the reasons for this are complicated and left the stage with a flourish. 2. What internal pressures are observed upon penguin defecation? Dr. Victor Benno Meyer-Rochow of Bremen, Germany found out and won the Ig Nobel prize in Fluid Dynamics for this paper, which I can understand embarrassingly well after 10.301. Its good to know that you can model parts of the process as a Newtonian Fluid. The laureate also wore a t-shirt bearing this helpful diagram from his paper. 3. Are neutered pets somehow less happy than regular pets? Of course they are. This led Gregg A. Miller to develop Neuticles, a prosthetic testicular implant available in three sizes and three degrees of firmness. Though, in his own words, it took him a few months to get the ball rolling on the venture, just three years later he became the proud recipient of the Ig Nobel prize in Medicine. From a simple man with a dog and a dream to Ig Nobel laureate truly, Mr. Miller has shown that only a tireless commitment to an abstract ideal can produce truly inspiring scientific research. 4. What about Star Wars Episode IV: A New Hope is most appealing to a common cricket? Darth Vaders TIE fighter. Not enchanted? You must not be a cricket. The Ig Nobel Peace Prize went to Claire Rind and Peter Newcastle University for electrically monitoring the activity of a locust brain cell while showing the cricket selected highlights from Star Wars. This might actually be the most scientifically valid Ig Nobel awarded this yearby determining how the cricket reacted to different shapes and velocities, the researchers did make substantial progress in understanding the visual processes of insects. But, of course, showing Star Wars to a cricket can only help promote inter-species peace. 5. How can we best improve our nations economy? Mitra has been bothered for the past few weeks that although the MIT community has been abuzz with news of Professor Schrocks Nobel Prize in Chemistry, Robert J. Aumanns (MIT PhD 1955) prize in Economics has cone mostly ignored. Well, I say, what about Gauri Nandas Ig Nobel in economics? Nanda, a student resaarcher in the media lab has designed an alarm clock that runs away from you until its absolutely sure your awake. The little bugger has recieved quite a lot of national press, and now its invaluable contribution to our nations economy (by ensuring that people actually get up and go to work, thus doing something economical) has been recognized. The cool thing about the media lab is that you can make an alarm clock that runs away or a piece of clothing that changes color or a bumper air hockey table and, like, get your PhD in doing that. 6. Why bother to photograph and retrospectively analyze every meal youve eaten over a period of 34 years? Well, Im not sure this one has a clear answer, really. Dr. Yoshiro Nakamats, winner of the Ig Nobel in Nutrition, delivered perhaps the most inspiring and concise acceptance speech at the Ig Nobel ceremony: Life is long should be longer speech should be shorter Good night. Or perhaps this profound, almost poetic summation of the human condition merely seemed to be a brief moment of clarity amidst an opera dedicated to counting to infinite, programs being folded into paper planes and thrown at the stage (sometimes during the speeches of actual Nobel Laureates) and 24/7 speeches on animal morphology, primate locomotion, the purpose of life. The lattermost of these consist of speeches of 24 seconds that convey everything there is to know about a topic and then 7 words that summarize it in a manner that is understandable to everyone. Anyway, all this commotion left me with quite a favorable impression of Dr. Nakamats. Then some other people on my floor went to the free Ig Informal lectures and discovered some more about Dr. Nakamats, as well as getting the distinguished scientist to autograph their program for him: The toppled thinker is, of course, the international symbol of Ig Nobel. I guess somebody who was actually there should describe this, but in the mean time you can get an idea of it by checking out the good Doctors amazing CV. Apparently he wrote MIT on the chalkboard and asked what it stood for, then made Zach 08 stand up when he got the wrong answer. What did MIT actually stand for? I dont know. He concluded much more curtly than at the ceremony I attended: I have no time for your stupid question. Goodbye. The rest I can only describe via hearsay, but you can extrapolate from the content of this interview. And these quotes: I have a special way of holding my breath and swimming underwater-thats when I come up with my best ideas. Ive created a Plexiglas writing pad so that I can stay underwater and record these ideas. I call it creative swimming. these are snacks Ive invented, which I eat during the day. Ive marketed them as Yummy Nutri Brain Food. They are very helpful to the brains thinking process. They are a special mixture of dried shrimp, seaweed, cheese, yogurt, eel, eggs, beef, and chicken livers-all fortified with vitamins. Twice a day I take thirty-minute naps in a special chair Ive designed-the Cerebrex chair. It improves memory, math skills, and creativity, and it can lower blood pressure, improve eyesight, and cure other ailments. Special sound frequencies pulse from footrest to headrest, stimulating blood circulation and increasing synaptic activity in the brain. An hour in my chair refreshes the brain as much as eight hours of sleep. [Rather than being 1 percent inspiration and 99 percent perspiration as Edison suggested, genius is] 1 percent perspiration and 99 percent ikispiration. Now, more than ever, we have to have ikispiration. This means I encourage myself to go through my three elements of creation: suji, the theory of knowledge; pika, inspiration; and iki, practicality, feasibility, and marketability. In order to be successful, you must go through all three stages and make sure that your ideas stand up to all of them, which is ikispiration. Also, these days, the computer saves time and cuts out the 99 percent perspiration. Im so glad I had the opportunity to be in the presence of this magnificent man, however briefly and distantly. By the way, I am somewhat more benevolent than Dr. Nakamats and do have time for your stupid question I mean, dont be discouraged from commenting. Next up: camping!

Essay on Organizational Climate vs. Organizational Culture

Compare and contrast organizational (command) climate with organizational culture. Leaders have influence the organizational climate and can change the command culture. However to accomplish that they have to first understand the existing organizational culture within which they are operating. Culture is the behavior characteristic of a particular group. In an organizational setting, leaders have to be mindful of this cultural factors in the context that is sensitive to the different backgrounds of team members to best leverage their talent. There are three levels of culture. First level is the Artifacts. This is the surface level. It includes all phenomena that one sees, hears, and feels when one encounters a new group with†¦show more content†¦For example, the commanders through his self-awareness use their leadership to understand the organizational climate and foster an amicable environment. This type of environment can enable the organization member to communicate candidly up and down the chain of command. This type of communications can brin g up issues before they become problems that may threaten the fabric of command culture and climate. That in turn would create a positive environment and contribute to mission accomplishment. Contrast As stated earlier in the definitions, there are few differences between culture and climate. Culture is relative and affect institutions and major elements or communities, whereas, in small units, direct leaders are the primary operators, who shape the organization or unit climate. For this reason, organizational climate is short lived. It can change as the members of the organizations transfer in or out of the organization. This is simply, because the climate is a result of shared perceptions and attitudes about the unit daily functions. This totally the opposite for culture, which is a long lasting and more complex set of shared expectations. Furthermore, culture consists of the shared attitudes, values, goals, and practices that characterize a larger organization or community over time. In the Army or other sister branches, culture connects Soldiers to the past and to the future. They are deeply rooted in long-held beliefs, customs, andShow MoreRelatedEssay about Planned Organizational Change1514 Words   |  7 Pagessystem of accountability with safeguards in place to limit corruption is necessary. The third element necessary for planned change is that there must be an acceptable leadership that is not afraid to challenge the status quo. To overcome poor organizational systems that have hindered change, a leader with discernment for success must emerge (Stojkovic et al., 2008). It is within this aspect that the eight steps of planned change are involved. The steps outline what steps a leader must take to leadRead MoreNorge Electronics Portugal S1171 Words   |  5 Pagesï » ¿Case Analysis: Norge Electronics (Portugal), S.A. Organizational Design and Management, Prof. S. McGuire June, 29th 2014 Problem statement: Nevertheless Norge Portugal is achieving high sales results, there seems to be disconnect between the type of changes that is enforced by Joao Silva in the organizational climate and his conflicting management style. Joao Silva’s management style was shark which did not correspond to the entrepreneurial culture and the type of change that the organization hadRead More‘Organizational Culture Can Be One of the Most Important Means of Improving Organizational Performance.’ Debate and Discuss.1357 Words   |  6 Pages‘Organizational Culture can be one of the most important means of improving organizational performance.’ Debate and discuss. Every Organization has a culture that constitutes the expected, supported and accepted way of work and behaviour.  Ã‚  These influence everyone s perception of the business from the chief executive to the lowest rank. Organisational culture can be described as the shared values, principles, traditions and ways of doing things that influence the way organizational members actRead MoreStrategic Management, Goals, And Mission1436 Words   |  6 Pages(ROI) and individual performances of awareness, knowledge, and skills. Valuing long-term human capital investment at PAC Inc., can in-turn, further advance to achieve sustainable results as a competitive advantage. The social strategic mission and culture of PAC Inc. needs to grasp that it can succeed financially as well as socially. 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Additionally, as it’s been stated earlier, support and space for ideas play a crucial role in forming creative climate. When OI was only considered number of directors were concerned that employees who participated in OI project could be accused in doing the wrong thing and will be penalized for wasting working hours (Hutter et al, 2013). This issue refers to theRead More Organzational Leadership Essays1653 Words   |  7 Pagesthe environment (Schneider, 2002). Organizational leadership has three general components: setting the direction for the organization, organizational performance, and change management (Johnson, 2011). It is critical for organizations to position th emselves in this competitive market for success. To maintain a competitive advantage an organization has to study the fluctuations within the environment and make the necessary changes. Assessing organizational strengths and weaknesses continuouslyRead MoreAnalysis Of Organizational Management During The United States Military1545 Words   |  7 PagesAnalysis of Organizational Management in the United States Military Throughout history, the theory of what constitutes effective management practice has evolved with the changes and advances in technology and society. However, there are basic principles of each theory that have either influenced contemporary theory or are overtly used in today’s organizations. For example, the United States military overall ascribes to a classical organizational theory of management with an emphasis on transactionalRead MoreThe Leadership Quarterly Essay12152 Words   |  49 Pages(2006) 559 – 576 www.elsevier.com/locate/leaqua Leadership and the organizational context: Like the weather? ☆ Lyman W. Porter ⠁Ž, Grace B. McLaughlin 1 The Paul Merage School of Business, University of California–Irvine, Irvine, CA 92697-3125, USA Abstract This article reviews the leadership literature from 1990–2005 in twenty-one major journals in order to determine the nature and extent of attention to the organizational context as a factor affecting leaders behavior and their effectivenessRead MoreHuman Resource Management : Influence Of Organization Culture1673 Words   |  7 Pages Human Resource Management Influence of organization culture Manjot Singh Student Id No: 30305024 Course Code: BUHRM5912 Potential influence of Organization’s Culture on the ability of organizations to obtain positive HRM outcomes This essay presents theoretical information related to organizational culture and discusses the potential influence an organization’s culture has on the ability of organizations to obtain positive HRM outcomes

The Metamorphosis By Franz Kafka - 1639 Words

In Franz Kafka’s short novella, The Metamorphosis, he presents the transformation of a man into an insect and the family’s adaptations to this change. Once the proud man of the house who brought in the revenue, Gregor is now an insect that cannot do anything but survive. At the beginning of the novel, the family tries to accommodate for the insect by feeding him and making him feel as comfortable as possible. However, as time goes on, they grow more and more tiresome of the nuisance living in their home. All the while, the family is adapting to being self-sufficient instead of relying on the hard-working Gregor. By turning the tables for Gregor, Kafka shows the audience the conversion of a once-helpless family slowly building into an†¦show more content†¦Gregor grows more and more depressed at the thought of no longer being able to help his family. He would think at night when he couldn’t sleep, who would bring in the revenue because his father who â⠂¬Å"Now elderly man, who hadn’t worked for five years now, and who surely shouldn’t expect too much of himself† (Kafka, 1218). His mother â€Å"Suffered from asthma to whom merely going from one end of the flat to the other was a stain† and his sister was â€Å"†¦still a child with her seventeen years, and who so deserved to be left in the manner of her life heretofore† (Kafka, 1219). In all, there seemed to be no one suited to replace Gregor in his support of the family. As each day goes by, Gregor grows more and more ashamed of himself because there is nothing he can do about his circumstance, as he can only listen through the door in hope his family works it out: â€Å"Whenever the conversation turned to the necessity of earning money, Gregor would let go of the door, and throw himself onto the cool leather sofa beside it, because he was burning with sorrow and shame† (Kafka, 1219). Gregor feels guilty he isn’t the one helping the family and it’s his fault to begin with that he isn’t a human being anymore. The stakes of how the family will live get higher and higher as each day goes on and his feelings of helplessness heighten. As time goes by, he comes out from his room and is shocked when he sees his father. He had grownShow MoreRelatedThe Metamorphosis by Franz Kafka1052 Words   |  4 PagesFranz Kafka wrote one of his most popular books, The Metamorphosis, during the literary period and movement of existentialism. His novella stresses many existential ideals. The most predominant ideal that is seen through Gregor Samsa and his father in The Metamorphosis is that choice is the opportune of the individual. One’s ultimate goal in life is to successfully find a balance between work and leisure. It is through the juxtaposition of Gregor Samsa and his father, the conceding tone of the authorRead MoreThe Metamorphosis By Franz Kafka867 Words   |  4 Pagesincluding rapid growth spurts. Metamorphosis is a biological process by which an animal physically develop after birth or hatching. Involving a conspicuous and relatively abrupt changes in the animal’s body structure through cell growth and differentiation. The author Franz Kafka, who relatively wrote little in his short life and who published less has been enormously influential on later writers. He is considered an export of German expressionism. The metamorphosis is Kafka’s longest story and oneRead MoreThe Metamorphosis By Franz Kafka Essay1496 Words   |  6 Pagesâ€Å"The metamorphosis,† is a story by Franz Kafka, published in 1915 is a story divided in three chapters: transformation, acceptance, and the death of the protagonist. There are many interpretations that can form this tale as the indifference by the society that is concerned with different individuals, and isolation pushing some cases to the solitude. Some consider The Metamorphosis as an autobiography of the author, which tries to capture the loneliness and isolation that he felt at some pointRead MoreThe Metamorphosis By Franz Kafka1246 Words   |  5 PagesIt can be hard to understand the meaning of the novella â€Å"The Metamorph osis,† written by Franz Kafka, without thinking of the background. Due to the fact that, â€Å"using† and knowing â€Å"[the] background knowledge† of a story is important to read a â€Å"text† (Freebody and Luke). In the novella â€Å"The metamorphosis†, â€Å"Kafka’s personal history† has been â€Å"artfully [expressed]† (Classon 82). The novella was written in 1916, before the World War 1 in German {Research}. When the novella was written, in the EuropeRead MoreThe Metamorphosis By Franz Kafka1380 Words   |  6 Pagesâ€Å"I cannot make anyone understand what is happening inside me. I cannot even explain it to myself†: A Psychoanalysis reading of â€Å"The Metamorphosis† by Kafka The Metamorphosis is known to be one of Franz Kafka’s best works of literature. It demonstrates the interconnection between his personal life and the protagonist, Gregor Samsa, of â€Å"The Metamorphosis.† Franz Kafka was born in 1883 and grew up in a financially stable Jewish family in Prague. He was the only son left after the death of his youngerRead MoreThe Metamorphosis by Franz Kafka656 Words   |  3 PagesMuch of Franz Kafkas story â€Å"The Metamorphosis† spends its time talking about Gregor as he struggles to live his new life as a bug. Gregor tries to find a analytical reason as to why he has taken upon this form but later on finds on that he has to accept the truth. From being an ordinary travel salesman and provider for his family to a abomination, Gregor becomes hopeless as he cant work or provide for his family. His new life as an insect causes a hardship as he is faced with isolation from hisRead MoreThe Metamorphosis By Franz Kafka783 Words    |  4 Pages In the story â€Å"The Metamorphosis†, written by Franz Kafka, Gregor’s family represents the causing factor that prompts Gregor to become a cockroach. Gregor’s family is a symbol of a repressive structure that inhibits Gregor’s every thought and action. When Gregor gets up in the morning to get ready for work and finds that he has been transformed into a cockroach, he ponders about how maybe he should just go in to work late and get fired, but then realizes that he cannot because â€Å"if [he] were not holdingRead MoreThe Metamorphosis By Franz Kafka947 Words   |  4 PagesThe Metamorphosis is a novella written by German author Franz Kafka which was first published in 1915. The novella tells the story of Gregor Samsa, a traveling salesman who one day awoke to discover he had transformed into an insect like monstrosity. Throughout the story, Gregor struggles with the horrible prospect of coming to terms with his situation, as well as copin g with the effects of his transformation, such as the fact that his family is repelled by his new form, and that he is no longerRead MoreThe Metamorphosis by Franz Kafka1021 Words   |  4 PagesFranz Kafka’s, The Metamorphosis, is a novella about Gregor Samsa, a man who devotes everything to fulfilling the needs of his family. Kafka’s existentialist perspective on the meaning of life is illustrated through the use of the protagonist of Gregor Samsa. Existentialism is a philosophy â€Å"concerned with finding self and the meaning of life through free will, choice, and personal responsibility† (Existentialism). Gregor is unable to fulfill the existentialist view of finding meaning in one’s life;Read MoreThe Metamorphosis By Franz Kafka1050 Words   |  5 PagesOn the surface, â€Å"The Metamorphosis† by Franz Kafka is an evocative story of a man transformed into a â€Å"monstrous vermin†. It seems to focus on the dark transformation of the story’s protagonist, Gregor, but there is an equal and opposing transformation that happens within Gregor’s family. Although Gregor has physically changed at the beginning of the story, he remains relatively unchanged as the novella progresses. The family, on the other hand, is forced to drastically change how they support themselves

Movie Yasmin Essay Free Essays

string(135) " because of its visual orchestration, but also in introducing the viewer to this huge and rich religion and the way it sees the world\." ‘Yasmin is remarkable as a film for its cinematic economy: not a scene, shot or speech is wasted. ’ Explore some elements of the film in relation to this statement. The movie Yasmin, released in 2004 and written by the highly acclaimed writer of The Full Monty, Simon Beaufoy, is an impressive drama about what it means to be an Asian-looking Muslim in Britain of the 21st Century. We will write a custom essay sample on Movie Yasmin Essay or any similar topic only for you Order Now The story is about the young and vivid Yasmin, a woman who tries to â€Å"succeed, by the skin of her teeth,†[1] in the two worlds she grew up in. On the one hand there is her life at home with her believing father and rebellious little brother, for whom she has to mark â€Å"time as a dutiful Muslim wife until her arranged marriage can be terminated. â€Å"[2] On the other hand there is her life outside this domesticity, where she is â€Å"like a fugitive, maintaining a double life as she changes into Western clothes, wins employee of month award at work and goes to the pub with colleagues. â€Å"[3] One of the main topics of the movie is the difficult tension between being a religious and respectful woman and integrating into the Western society. Another important theme in the movie is the impact that the terror attacks in September 2001 had on the British Asian community in Britain. Yasmin’s story therefore deals with a wide range of themes such as discrimination, guilt, and the progress of searching for one’s own identity. It is especially â€Å"remarkable as a film for its cinematic economy (since) not a scene, shot or speech is wasted. † There are no fill-ups in this movie, everything has a meaning. This essay will explore some carefully chosen scenes of the movie concerning its sometimes hidden or masked intention and meaning. It will therefore especially concentrate on the beginning scene, which is regarded as being â€Å"the strongest part of the film†[4]. A closer look at the opening of the film is worth it since every well composed novel or film is creating a deliberate relationship between the beginning and the rest of the movie. It will be examined in the following, that additionally in the case of Yasmin the directors develop a consistency, a pattern of the main themes of the film, in the beginning. Everything is already there in the very first three and a half minutes; things shown in the opening reappear later in the movie; conflicts the film deals with can already be assumed in moves, placements, and pictures. It will be proven that, if taken into account every detail, every shot of the scene, the viewer will already be able to see the whole film in miniature in the beginning. The essay will therefore also have a closer look on what is shown in the opening scene and will then search for coherences and connections throughout the rest of the movie. It will hereby not go through the scene chronologically but will pick up separate shots of it and put them together in categories; although it will start with the first shot to which the viewer is introduced in the movie. When Khalid, Yasmin? s father, lopes over a typical grey English street followed by Nazir, Yasmin? s brother, a few steps behind him, Nazir? s bearing strikes the viewer immediately: the way he creeps a few steps behind his father with the hands in his pockets expresses discouragement, maybe even irritation. He seems to be unhappy with the situation, possibly because it? s too early in the morning, since gentle beams of sunrise just touch the wall behind them; possibly because he dislikes the purpose of their walk. His father, however, hastens to raise this purpose: in his hurry he turns around to see where his son has got to. It becomes clear that it is the father who controls the situation— that he is the leader whom the son has to follow. So apart from the obvious, the authority person walking in front might tell the viewer something about the relation between father and son. One could even go further and suggest it might also tell something about their attitude towards life, about their religion, about the way the head of the family is treated in the Islam faith. The scene therefore implicates the parental respect of which is set value in this family. How important this topic is to Yasmin? s father Khalid becomes more and more clear during the course of the movie: he repeatedly calls for respect towards the parental authority over his children. When Yasmin is complaining about her husband and gives him humiliating names, Khalid reprehends her immediately and stresses his will with a slight slap. He even repudiates Yasmin when she dares to apply for a divorce against his will. So the viewer already gets in this very first scene, in the very first seconds, an initial impression of what domestic life in this family is about: about respect and family ties. The two move on and finally arrive at the mosque, which is gated by a metallic blind. After abandoning their shoes, Nazir and Khalid enter the interior of the mosque; and in doing so they pace over a formidable carpet in a remarkable red. It s admirable how strikingly this little scene influences the movie? s atmosphere: after the grey and dusty outside of the mosque with its bleak stone-walls and metallic blinds covering the entrance, the viewer now gets an impression of the inside; the colourful, bright, shining red carpet. The jump is a quiet astonishing little moment: the greyness outside opposes the bright shining colour of the huge carpet these seemingly little people are crossing (amplified by the way the scene is shot: with bird? eye view). Inside the mosque the viewer gets a sense of richness, a glimpse on the whole tradition, an idea about the Islam faith. The scene is not just remarkable because of its visual orchestration, but also in introducing the viewer to this huge and rich religion and the way it sees the world. You read "Movie Yasmin Essay" in category "Essay examples" Later in the beginning scene there is a shot that shows the grey and grim wall of a Yorkshire stone house in the front, again contrasted by the beautiful outlines of the colourful mosque in the background. The two absolutely different styles of architecture standing next to each other implicate a huge imagery: the mosque as a symbol for the tradition and a stonewall which symbolizes the here and now, indicates how the life of the Muslim people in Great Britain stands side by side with the traditional life of the British natives. This deliberate expression of a coexistence of the two traditions is an expression of crossing cultures at its best in this movie, and at this point of the movie it also stands for a successful integration of the Muslim tradition into the British society. This impression is furthermore stressed during the course of the beginning scene: the mosque is using modern techniques; it is using the loudspeaker, the microphone, so a lot of quite modern technology. Satellites are shown. Here the movie is not only supposing the ageing culture of Islam against the modern British culture of science and technology but goes further: it brings it together. There is an interchange going on here through what the viewer can hear (the singing of Nazir) and what he can see (the loudspeakers and satellites). By bringing these aspects together at the same time the fusion becomes immediately clear to the viewer. In another shot of the beginning scene the viewer observes the vivid life of the Muslim community that is taking place in the streets of the town. Even though one quickly might suggest that this shot might be just a fill-up it, in fact, goes further: the viewer here gets an impression of what the life in this Muslim community is like. The reason for that is that later in the film, after the 11th of September 2001, the same streets are depicted deserted, isolated, dead. Whereas the beginning scene expresses the successful integration of the Muslim tradition into the British society, the contrasting scene in the middle of the movie now stands for the failure of this coexistence, for the loss of community. The remarkable contrast of this two scenes is to â€Å"illuminate Muslims’ increasing disenchantment with Western society†[5] after the terror attacks. So it now comes clear that nothing in the movie is there without reason: showing a typical East-Asian community in a British town is not a fill-in but is a part of the whole effort of later showing a community being disrupted. Nothing in the movie is wasted. One of the most impressing returning scenes of the movie is Nazir singing in front of the microphone. Also this theme is introduced in the beginning scene: after watching the film the first time, the peaceful scene in the beginning immediately reminds the viewer to the very last scene in the movie, when Khalid, the father is putting in a tape into the recorder as an ersatz for the son. This final scene has a huge impact on the viewer since one here really realizes that Nazir has gone off and will not come back. It is therefore a really tragic little moment: it is emotional even though there is no actor playing the emotion. What is on the first glance less striking but not less important is that the image of the son singing comes back three times during the course of the movie; in the beginning, in the middle, and in the end. It runs through the film like a red thread: in the beginning it is, as said, introducing not only to the family? s religion but also to the family background itself. In the scene in the middle of the movie Nazir, before he starts, coughs as if he smoked too much. Since the viewer knows that he started â€Å"indulg(ing) in petty drug dealing and consorting with local girls†[6], it seems as if he became corrupted by what he is doing with his life. His coughing therefore is again not without meaning but stands for Nazir? s life becoming more difficult to handle. The returning scene is a marker in the film and each time it means something different: in the beginning it is quite straight forward, in the middle it appears as a comment for what happened to Nazir and his life, and in the end it is tragic since he is gone and will never come back. So as a major thread throughout the movie the scene with the singing Nazir displays the different states the movie and its protagonists are currently in. A similar red thread s the theme of dressing and clothes that recurs throughout the film and, again, the theme is already introduced in the opening. By watching Yasmin changing her clothes hidden by one of the typical grey stone-walls one gets an impression of this girl transforming herself into another person. Yasmin makes an enormous effort of putting herself into the trousers, since they are really too tight. She tries hard to fit herse lf in, she even has to jump up and down. The connection is easy to make: this movie is about someone who tries to fit in with two different worlds, tries to force herself in. So here the choice of incredibly tight trousers simply indicate what Yasmin really wants: she wants to make herself fit. If something returns deliberately, a number of times, during the film it becomes a symbolic act: when Yasmin for example dresses up to revolt against her father later in the movie, it symbolizes Yasmin? s wish to break out, to be able to be herself. In the end of the film she switches to traditional Muslim clothes, since she is at this point of the movie staying in the side of the traditional. Here the clothes express how a religious thought became fixed and hardened. Dressing here becomes a signifier for her state of mind. Since it returns later in the movie several times it always tells the viewer something when it comes to clothes. So by following how the dressing in this movie changes throughout the plot one gets a neat impression of how the state of Yasmin’s mind changes with it. The clothes are never chosen without reason in Yasmin, there is an intention in every piece the actors wear. Even though it is just a little detail it strikes the viewer and is therefore very well-thought. So after Yasmin changed her clothes she turns over to her car and plays around with it: she locks and unlocks it with her remote control several times. This car is, as Yasmin later in the movie declares, not a ? t. p. car`, a ? typical paki-car`, but a sporty, feminine little cabriolet in an outstanding red. With this car, she wants to separate herself from those typical Pakistani people, and, even further, wants to declare her independence: â€Å"it gives her a life away from her husband and her home†[7]. By buying this car she is able to show herself and everybody else that she is different, what makes it an act of almost deliberate despair. But on the other hand, by playing around with the car, she expresses her excitement. She does it simply because she can. This gives the viewer a sense of how she is playing with things she owns, how she creates the parts of the world around her she can control in the way she likes it. The motif also returns later in the movie, after 9/11: Yasmin gets in the car and there is a news report on the radio about the terror-attacks. Yasmin? s reaction is as playfully as in the beginning of the movie: she just puts a CD in, and listens to the music. She does simply not want to think about, does not want to care. The viewer gets an impression of the ambiguity of Yasmin? life, of how difficult it must be to live in two different worlds, to create her life successfully around the different expectations the people she deals with have of her. The last shot of the opening scene in the movie depicts this challenge in a deliberate way: it shows the long, small, winding road Yasmin has to take day by day to drive to work and back. This road is the connection of the two worlds she liv es in; it is a connecting thread between not only two different locations but two different worlds. Yasmin is having this journey – this transformation, this struggle – every day. By driving over this street she is migrating from one world to another and she has to transform herself before she is accomplished with the migration, since she changes her identity day by day. Furthermore the road is connecting the two different worlds as well as dividing them. That becomes clear through the visual impact of this shot: the road is crossing the whole screen and Yasmin and her little car have to follow its way through the landscape; it deliberately makes the viewer ask: how long will it take her? And how long will she stand this? The struggle of â€Å"balancing two separate worlds in quest to please (a) conservative family, without sacrificing the obvious advantages of the Western environment†[8] is depicted as lovely and rich in detail in the movie Yasmin. It is â€Å"the beautifully realised opening, entirely without dialogue for a good few minutes, (that) is the strongest part of the film†[9] as it, as shown, already gives the whole of the movie, its main conflicts, themes and topics in miniature. Although this is a primarily visual scene, dialogue, if used in the movie, is very effectively— â€Å"Not a scene, shot or speech is wasted. But the dialogue is used economically and not in the opening: it is a visual opening; in general, Yasmin is a visual movie. Every scene, every act, every piece of clothing has a meaning. As the director of the movie, Kenny Glenaan himself, says: â€Å"obviously the beauty is what you can do within the frame and some people are amazing at doing that. â €Å"[10] Bibliography Dilks, Richard, Yasmin, in Close-Up Film, 2003, http://www. close-upfilm. com/reviews/y/yasmin. htm Docherty, Alan, Yasmin – Kenny Glenaan, in Culture Wars, 2001, http://www. culturewars. org. uk/2004-02/yasmin. tm Glenaan, Kenny, in a BBC Interview, last updated in September 2004, http://www. bbc. co. uk/films/festivals/edinburgh/yasmin. shtml Jennigs, Tom, Tom Jennings’ essay on cinema representations of European Asians Muslims, 2005, http://libcom. org/library/ae-fond-kiss-dir-ken-loach-yasmin-dir-kenny-glenaan-head-dir-fatih-akin-film-review The Hindu Magazine, Being Asian, Muslim and British, Online edition of India’s National Newspaper, 2003, http://www. hindu. com/mag/2004/11/14/stories/2004111400270200. htm ——————————— [ 1 ]. Docherty, Alan, Yasmin – Kenny Glenaan, in Culture Wars, 2011, http://www. culturewars. org. uk/2004-02/yasmin. htm [ 2 ]. Docherty, Alan, Yasmin – Kenny Glenaan, in Culture Wars, 2011, http://www. culturewars. org. uk/2004-02/yasmin. htm [ 3 ]. Docherty, Alan, Yasmin – Kenny Glenaan, in Culture Wars, 2011, http://www. culturewars. org. uk/2004-02/yasmin. htm [ 4 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003, http://www. close-upfilm. com/reviews/y/yasmin. htm [ 5 ]. Docherty, Alan, Yasmin – Kenny Glenaan, in Culture Wars, 2011, http://www. culturewars. org. uk/2004-02/yasmin. tm [ 6 ]. Jennigs, Tom, Tom Jennings’ essay on cinema representations of European Asians Muslims, 2005, http://libcom. org/library/ae-fond-kiss-dir-ken-loach-yasmin-dir-kenny-glenaan-head-dir-fatih-akin-film-review [ 7 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003, http://www. close-upfilm. com/reviews/y/yasmin. htm [ 8 ]. The Hindu Magazine, Being Asian, Muslim and B ritish, Online edition of India’s National Newspaper, 2003, http://www. hindu. com/mag/2004/11/14/stories/2004111400270200. htm [ 9 ]. Dilks, Richard, Yasmin, in Close-Up Film, 2003, How to cite Movie Yasmin Essay, Essay examples

Componential Model of Creative Performance - myassignmenthelp

Question: Discuss about theComponential Model of Creative Performance for Theory. Answer: The componential theory of creative performance is a model that explains the social and cognitive components that an individual requires to produce creative work. The model has a broad application in which it can be applied in both academic institutions and the corporate world. According to this theory, creativity is an art and science of producing novel ideas that are necessary and appropriate in actualizing a particular goal (Amabile, 2012). The model has four key features or components that can be broadly classified into two categories: elements within the individual, domain-relevant skills, creative thinking skills, and intrinsic task motivation and component outside the individual that is the individuals social environment. Creative domain-relevant skills consist of knowledge, technical skills, expertise, talent, and intelligence that an individual holds in a particular domain. It also includes factual knowledge and familiarity of the domain in question such as in product design or chemistry. Usually, the accurate knowledge is derived from the formal education. The nature of the domain-relevant skills significantly affects the degree of creativity exhibited. For instance, an individual that has a conscious understanding of the general principle surrounding a particular domain question will be more creative than a person with narrow collections of facts (Amabile, 2012). Creative domain skills form a foundation from which a problem solver can draft possible response or solutions to a given domain problem. Similarly, an individual can use this knowledge to assess the viability of postulated reaction. Creative thinking skills otherwise termed as the creativity-relevant process includes cognitive processes characterized by the ability understanding complexities and an aptitude to break perceptual set during problem-solving. Similarly, it takes into account the cognitive process and personality traits that are necessary for taking a novel perspective on problems and skills of generating new ideas (Amabile Pratt, 2016). The cognitive processes entail the ability to deploy broad and flexible categories for synthesizing information as well as the aptitude to break out of the standard perceptual scripts. Creative thinking process involves a working model attributed with the ability to concentrate effort on a particular problem for a considerable period. The ideal personality characteristics include self-discipline, patience, independence, perseverance from frustration, and tolerance of ambiguity. According to this mode, more creative work or responses are generated when individuals und ertake activities that suspend judgment during brainstorming, entertains response options, and applies broad categories in connecting several bits of information (Simonton, 2012). Creative thinking skills are enhanced through training and experience in generating novel ideas. Task motivation is also an essential feature in the componential model of creative performance. There are two forms of task motivation: intrinsic and extrinsic. The former is centered on the passion. Intrinsically motivated individual to undertake a task simply because it is satisfying, involving, exciting, or personally challenging (Cerasoli, Nicklin Ford, 2014). In extrinsic motivation, the individual is motivated to work as a result of rewards, evaluation, surveillance, or work requirements. This model emphasizes the importance of intrinsic task motivation: it argues that individuals tend to be creative when they are motivated by intrinsic factors such as passion, interest, and satisfaction. The social environment feature of the componential theory of creativity takes into account the extrinsic motivators that can potentially undermine or stimulate intrinsic motivation (Amabile Pillemer, 2012). It also includes social factors that serve as stimulants or obstacles to creativity. Norms of criticism of new ideas and emphasis of the status quo have shown to limit creativity; however, factors such as real challenges within school or work, teamwork, and freedom in excessing new ideas have proved to stimulate intrinsic motivation and creativity. The componential model of creative performance can be integrated into learning programs as a strategy to enhance creativity among students in the discipline of sciences. In a science-based subject classroom, teachers should ensure that learners are engaged in building their domain relevant skills in regards to the specific discipline such as in biology, chemistry, earth sciences, and physics. Therefore, educators should offer comprehensive academic content that will enable students to have sound knowledge in science-based subjects. To enhance creative thinking process, the educator should give students the liberty to formulate a hypothesis and practical methodologies detailing how they will execute a particular experiment. During the process of developing the hypothesis, the learners can exercise their creative thinking skills. In case the experiment fails to produce results that are in line with their hypothesis or the expected results, the students will be intrinsically motivated t o find out what they need to amend in their methodologies to obtain the desired results. Similarly, educators should engage learners in project-based learning: this further enhances intrinsic motivation. Moreover, teachers should enhance a social environment that encourages new ideas, expression, innovation, and brainstorming. It is clear that componential model of creative performance, when implemented efficiently, can significantly boost creativity among student. The model specifies that creativity requires a convergence of domain-relevant skills, creative, relevant process, task motivation, and social environment. Therefore, the highest degree of creativity is achieved when an intrinsically motivated individual with a sound domain knowledge and excellent creative thinking skills works in a social environment that encourages creativity. References Amabile, T. (2012).Componential theory of creativity(pp. 3-4). Boston, MA: Harvard Business School. Amabile, T. M., Pillemer, J. (2012). Perspectives on the social psychology of creativity.The Journal of Creative Behavior,46(1), 3-15. Amabile, T. M., Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning.Research in Organizational Behavior,36, 157-183. Cerasoli, C. P., Nicklin, J. M., Ford, M. T. (2014). Intrinsic motivation and extrinsic incentives jointly predict performance: A 40-year meta-analysis.Psychological bulletin,140(4), 980. Simonton, D. K. (2012). Teaching creativity: Current findings, trends, and controversies in the psychology of creativity.The teaching of Psychology,39(3), 217-222.

Robert Frost`s Poems Essays - Robert Frost, , Term Papers

Robert Frost`s Poems Robert Frost takes our imagination to a journey through wintertime with his two poems "Desert Places" and "Stopping by Woods on a Snowy Evening." Frost comes from a New England background and these two poems reflect the beautiful scenery that is present in our part of the country. Even though these poems both have winter settings, they contain very different tones. One has a feeling of depressing loneliness, and the other a feeling of welcome solitude. They show how the same setting can have totally different impacts on a person depending on their mindset at the time. These poems are both made up of simple stanzas and diction, but they are not simple poems. In the poem "Desert Places" the speaker is a man who is traveling through the countryside on a beautiful winter evening. He is completely surrounded with feelings of loneliness. The speaker views a snow-covered field as a desert place. "A blanker whiteness of benighted snow/ With no expression, nothing to express." Whiteness and blankness are two key ideas in this poem. The white symbolizes open and empty spaces. The snow is a white blanket that covers up everything living. The blankness symbolizes the emptiness that the speaker feels. To him there is nothing else around except for the unfeeling snow and his lonely thoughts. The speaker in this poem is jealous of the woods. "The woods around it have it ? it is theirs." The woods symbolize people and society. They have something that belongs to them, something to feel a part of. The woods have its place in nature and it is also a part of a bigger picture. The speaker is so alone inside that he feels that he is not a part of anything. Nature has a way of bringing all of her parts together to act as one. Even the animals are a part of this wintry scene. "All animals are smothered in their lairs, / I am too absent spirited to count." The snow throws its blanket of whiteness over everything, and to him it is a feeling of numbness. "The loneliness includes me unawares." The speaker has lost his enthusiasm for life. He cannot express his feelings easily because of this feeling of numbness. The speaker is also in denial about feeling alone. He is at a stage where he just does not care about too much and he feels a bit paranoid. "They cannot scare me with their empty space." He is saying who cares how I feel; I do not need anyone else. "I have in me so much nearer home/ To scare myself with my own desert places." The speaker was starting to realize that he had shut himself off to the world. He recognized that this winter place was like his life. He had let depression and loneliness creep into his life and totally take over like the snow had crept up on the plain and silently covered it. If he continues to let these feelings run his life, eventually everything would be snuffed out much like the snow does to nature. "Stopping by Woods on a Snowy Evening" is a much happier and more upbeat poem than "Desert Places." This poem is about stopping to enjoy life or as the clich? goes, stopping to smell the roses. "But I have promises to keep, / and miles to go before I sleep." The speaker in this poem was a very busy man who always had obligations to fulfill and places to go. A feeling of regret is present. The man would like to stay and enjoy welcome solitude. "The woods are lovely, dark and deep." This poem expresses the joy of nature. The speaker seems concerned about what the rest of society would think about him just stopping in the middle of nowhere for no apparent reason. His horse represents society. "My little horse must think it queer/ To stop without a farmhouse near." He admits that just stopping does seen odd. He is also somewhat concerned about the man who owns the woods. The man almost feels guilty for looking so lovingly at this other man's woods. "He will not see me stopping here/ To watch his woods fill up with snow." I think that the speaker's life may be a little better off since he stopped to take a deep breath and enjoy all that really matters, the simple things. "Stopping by Woods on a Snowy Evening" is the opposite of "Desert Places." The settings where exactly

Ghost Hunting is Pure Fiction

Ghost Hunting is Pure Fiction It is interesting that in a time of increasing secularism and a renewed interest in rationality and skepticism, many people still believe in ghosts. Even many of the same people who dont believe in other supernatural entities maintain a belief in ghosts. Ghost hunting is still popular today, with reality  television  shows featuring ghost hunters and ghost hunting specialists that people can literally hire in order to inspect their own homes for ghosts. However, there is no evidence that ghosts even exist or that the  techniques  of ghost hunters are more than pure fiction. The popularity of ghost hunting and the belief in ghosts is not evidence of anything other than the desire to believe in ghosts. The Lack of Evidence for Ghosts and Ghost Hunting One of the reasons why the belief in ghosts persists is that ghosts are often considered invisible. Invisible things are harder to disprove. Many of the superstitions that have lasted a long time are invisible. People can simply claim that the thing in question does exist and that people cant prove that it doesnt exist, thus hiding behind the problem of knowing. Its easier to make this argument with entities that are invisible, intangible, and otherwise nearly beyond detection. People end up with functionally no evidence for them or against them, and the believer can simply appeal to the problem of knowing and win the argument on a technicality. Ghosts Manifest as Electromagnetic Radiation Of course, ghost hunters supposedly say that they can locate ghosts, so they do believe that there is something that separates areas that have ghosts from areas that dont have ghosts. They believe that there is evidence for ghosts. However, the evidence that they do choose could very easily be explained by something else. They use devices all the time that supposedly can be used to pinpoint the location of a ghost. However, these devices are usually just detecting electromagnetic radiation. The electromagnetic radiation levels in a building can vary depending on surrounding or distant power sources and not just the ones that the ghost hunters have immediately identified. One of the biggest tricks of their trade is very easily debunked. You will definitely enjoy reading these articles: Is Science Atheistic? Ghostwriting Can Science Go Too Far? Education and  Pursuit of Right Wisdom Environmental Education and Green Citizenship Extraordinary Claims Require High Standards of Evidence The belief in ghosts is an extraordinary claim that requires equally extraordinary evidence. Ghost hunters have electromagnetic radiation and noises. The existence of ghosts would mean that it was possible for a human consciousness to exist outside of the brain. Scientists have a hard time even quantifying human consciousness, and all evidence suggests that it is a product of mental functioning. As such, it could not exist without brain matter. Electromagnetic radiation and noises are insufficient to explain something as unlikely as ghosts. Old houses are often structurally unsound and they will make funny noises. The human brain is primed to look for patterns. Patterns of noises can easily be imagined as being caused by ghosts in the minds of people who believe in ghosts. People who believe in ghosts will look for even the slightest evidence that ghosts exist in a bias known as confirmation bias. The belief in ghosts is popular because ghosts are defined in such a way that it is difficult to completely discredit their existence. The problem of knowing is an unsolved philosophical problem. However, in order to believe in ghosts or ghost hunting, people need to get some evidence that ghosts exist. The idea that it is possible for human consciousness to exist outside of the body seems to contradict all that is known about human neurology. Ghost hunters will use the noises and electromagnetic radiation in old houses to justify the existence of ghosts. However, finding out that ghosts exist would require scientists to revise their entire understanding of the human brain. Electromagnetic radiation and random noises are easily explained away. They cannot be used as evidence for anything other than the complicated nature of the environment that people are trying to understand.

Profit Maximization Essay Example | Topics and Well Written Essays - 2500 words

Profit Maximization - Essay Example Businesses have developed a heightened interest in promoting awareness on ethical responsibility. Issues concerning environmental damage, improper work regulations and inappropriate employee treatments and faulty production of products which either cause inconvenience to customers or danger public safety are resolved through the links on their objectives and actions. Value-based decision-making through integration of clearly-defined values into organizational structures of numerous organizations proactively address a broad range of community dilemmas. These organizations which attach functional aspects of operations to public welfare include various companies ranging from pharmaceuticals, automobiles, consumer goods to services. Corporate social responsibility, described as the alignment of a company's activity to public expectations, governs organizations which clearly show that public concerns and not profit maximisation is the common objective among organizations. British organizations alone would prove that improving the quality of human life is the primary objective of their operations. Consider GlaxoSmith Kline, a pharmaceutical company established in London whose aim is to improve the quality of human life by enabling people to do more, feel better and live longer. The mission to contribute to the improvement of lives guides the company in developing innovative medicines and products that help millions of people around the world. It does research for medicines and vaccines for the World Health Organization's priority diseases that include HIV/AIDS, tuberculosis and malaria. The company shows its care to Third World countries where debilitating diseases affect millions of people by providing discounted medicines to let more patients acquire necessary cures. These cost reduction schemes applied by the company in its business operations entailed losses from probable profit collections. Actual earnings have been reduced as a result of the pro spects that considered lowering of prices through discounts. The corporate strategy is indeed a way of the company to provide value to consumers and society notwithstanding the objective of financial advantages and profit maximisation (GlaxoSmith Kline, 2001). In the early part of the 21st century, the company made efforts to lower its prices on HIV/AIDS drugs for the benefit of developing countries in relation to their commitment to deliver ways to reduce costs and pass the savings to patients. As a result of their action, patients suffering from the illness in various developing countries were able to take medications and these constitute live of millions of individuals. Due to its desires to continuously improve access for healthcare products, the company gained international recognitions for its decisions that reduced barriers in the consumption of health products (Baker, 2003). In the pharmaceutical industry, social responsibility is not a practice of a single organization. Aside from the GlaxoSmith Kline, another international company with British operations that promotes global corporate social responsibility is Astra Zeneca. Corporate social responsibility is an integral part on how operations are run by the company

Journal article critique Example | Topics and Well Written Essays - 750 words - 1

Journal critique - Article Example This is a challenge since there is limited amount of data in prior researches that tackled the said age range. For that matter, the results were related to behavioral analysis of the effects of disciplinary practices on children belonging to higher age group e.g. 3 to 6 years old. Through the use of the reports of the parents on the frequency of spanking, the specific disciplinary practice noted, the evaluation of the significance of prediction of spanking attitudes can be achieved (Vittrup, Holden and Buck 2056). A longitudinal study of one hundred thirty-two mothers had been the main basis of the research conducted. The said mothers are chosen on the basis of having children that belongs to the 12 months to 4 years age group. The sample size can be considered as sufficient specifically for the targeted behavioral results. It is important to consider though that sample size needs to be the right amount to properly support the assumption that the number of population used in the study constitutes a significant portion of the population. This is specifically important in the statistical analysis of the results (p. 2057). In the type of research method applied there are different biases that can be observed. These can either be inevitable or necessary to be able to set the constraints of the research and focus on specific results to be achieved. In terms of the population size, the number of participants in the study had been dependent on the number of people that can comply on the needs of the research process, such as the cooperation for the 3.5 years of research. In addition, the focus on mothers exclusively threatens the statistical validity due to the need for randomness in choosing samples but this is needed to achieve uniformity in data since there is significantly low number of fathers in the original population invited to take part in the research (p. 2057). The data was gathered through the use of a questionnaire of the

New Head And Shoulders Olive Oil Extracts Product

New Head And Shoulders Olive Oil Extracts Product Head Shoulders (HS) is one of the most renowned brands of Proctor Gamble (PG). Launched first in 1961, it is now in the PG list of hot selling brands with a sale of over USD 1 Billion (Wikipedia, 2010). HS today sells 13 different products ranging from Classic Clean to Intensive Care (HS, 2010). Core line being dandruff protection, HS products are being prepared on sub-themes like hair and scalp type or even flavouring (e.g. menthol or citrus). A renowned survey (Ecologist, 2010) reveals that dandruff shampoos like HS are made with detergents to which anti-flaking agents are added. Zinc pyrithizone contained in Head Shoulders can cause be irritating skin. It has also been agreed the use of oil extracts could help relieve this irritation. With rather un-referenced myths about dandruff shampoos like HS stripping off hair colour rather quickly leaving them greyed prematurely in young ages. Olive oil has been used as a remedy in hair and skin treatments for centuries. Its constant application to hair is described as a guarantee of long lasting hair (eHow, 2010) in Asian European remedies. Hence a new unique HS product (i.e. New HS with Olive Oil Extracts) could give a very classic mix of anti-dandruff features with extra hair treatment through olive oil extracts. As this product is an extension of the HS product-line, it would not be feasible to simply state the damages of an anti-dandruff shampoo for promoting this new product. Although a very fair advertising statement could have been the one identifying the damages of the anti-dandruff shampoo and benefits of olive oil extract, it could have backfired in a sense that it would have undermined all the previous marketing efforts that were undertaken to promote other 13 HS currently running products. It could hurt the brand itself if the advertising for promotion of this product is not carefully done. It should be made sure that the advertising theme conforms to the organization objectives and missions and does not undermine the efforts previously made to promote the currently cash-cow or star products. 2 4Ps in Perspective of New HS Olive Oil Extracts Marketing decision or more specifically the Marketing Mix can be categorized in the four classes i.e. Product decisions, Price Decisions, Place (i.e. Distribution) decisions and Promotion (or Advertisement) Decisions. 2.1 Product Decisions The first category of decisions of the marketing manger is to control different perspectives of its newly manufactured product. Name of the product or brand is the far more important thing in marketing. In case of brands, the name should conform to the organization mission and objective statements while in case of newly introduced products, this name should conform to its brand. HS with Olive Oil Extracts being a product extension of HS conforms to the main brand i.e. HS. 2.1.1 Functionality Product extension pertains to introduction of a product in a similar category while brand extension is the extension of the brand to a totally different category. 13 products of HS are a classic example of product extension within a brand while Virgin is a good example of brand extension as it has many shares in distinct communication media categories. HS conforms to the functionality aspect of product/brand decision. Introduced HS as per the basic functionality of the brand remains an anti-dandruff product with same anti-flaking agents as in other 13 HS products. However, it comes with additional benefits of olive oil for improved hair. 2.1.2 Quality and safety Quality and safety are two other aspects on which matter when the decision about a introducing a product is being made. New HS is to conform to same quality and safety standards as guaranteed in PG products. 2.1.3 Styling and packaging Brands are the social mirror of company. It took Gold star years to get known by L.G. once they decided to change the brand name in 1995 (LG, 2010). Trademarks are erected into minds of people and hence, to benefit from the reputation of a brand, it is vital to conform to the same styling standards. New HS will has standard HS styling with word Head Shoulders prominent on the pack. HS is known to change packaging styles frequently. Very current style for packaging may be adopted. Another important aspect of the packaging of new HS is its availability in 50ml low price mini pack. Reason for introducing such packaging is to engage the clientele that may be reluctant to purchase HS otherwise. Customers in counties in Indo-China region have cost as one of the most important factor in terms of purchasing a product. This mini packaging would entice them to purchase this product. 2.1.4 Support Services Valuing customers through support and services has been one of the key characteristics of HS in general and PG in particular. HS gives value to their customers and provides them with nicest season deals. It is an innovative brands and never hesitates to experiment to provide its customers with variety of products. HS with Olive Oil Extracts becomes yet another innovative product which is a classic blend of herbal (i.e. olive oil) and are contemporary (i.e. anti-dandruff minerals) ingredients. 2.2 Price Decisions Another important component of 4Ps i.e. marketing mix is the price decisions before introduction of a product. 2.2.1 Pricing Strategy Around half of the world population lives in Indo-China region. The share their thought about traditional remedies for health and beauty. Anti-dandruff shampoos like HS have many local competitors offering traditional touch to their shampoo brands and hence being widely adopted. Although multinationals like HS are widely trusted and adopted, some facts (like intensive use of chemical ingredients in HS) and myths (like constant use of HS causes grey hair) give a reason to its competitors to make the people believe that their products (though much inferior in quality) are better than HS. Hence introduction of HS with Olive Oil Extracts would leave no reason for its critics and expected to sell like hot cakes. Local products sell at almost the same price as HS and hence skim pricing (Skimming, 2010) strategy could be adopted to earn financial benefits. Similarly in Europe, Far East and America, penetration-pricing policy (Pricing, 2010) could be adopted in order to attract new customers . 2.2.2 Seasonal Pricing Bundles HS is know by its enticing offers in terms of sales and discounts. Summer is targeted for its European launch and as the product is already been proposed to be sold on introductory low prices, it would not be feasible to offer bundles at this point in time. However after the introductory price offer is over, bundles offers could be targeted for the winter and charismas season. Reverse logistics (i.e. returned items from customer or stores) could be benefited from in terms of offering sales on returned products to clear out the stock seasonally. 2.2.3 Price Discrimination Although not directly, but the different standards of pricing for various geographic sale regions becomes a price discrimination phenomenon which HS with Olive Oil Extracts has adopted. 2.3 Distribution Decisions Logistics are one of the important factors in every business. Following decisions pertaining to distributions may decide the success of a newly introduced product. 2.3.1 Distribution Channels Market Coverage Distribution channels are called two-level when a manufacturer sells its products directly to the customers. It is a well-known practise in bakery and restaurant business. HS as a company is unable to sell its product directly to the customers and hence, up to five-level distribution channel could be adopted before the product finally reaches the customers. In terms of distribution strategies, exclusive strategy could not suit a FMCG like shampoo product and hence for new HS, exclusive strategy would not be feasible in Europe. In Asian markets however, multinationals like PG adopt exclusive strategies and sell the rights of distributions to promoting agencies. Companies like SmithKline Beecham and Reckitt Benckiser have also used this strategy successfully for year in South Asian countries. 2.3.2 Inventory Management and Warehousing It would be feasible for FMCG product like new HS wilt Olive Oil Extracts to be stored off the shore in countries where warehousing is inexpensive. European geographical region can be covered through warehousing in Africa while setting up warehousing in South Asia and Latin America could cover Asia and Americas respectively. 2.3.3 Transportation and Reverse Logistics Warehousing and logistics are two interconnected aspect of distribution decisions. Success of a marketing plan lies in logistics. Either forward or reverse, cost of logistics could play a pivotal role in success of a newly established product. Warehousing locations intelligently selected could effectively decrease the logistic costs. An ideal strategy for the new HS would be to ship it to its relevant warehouses based in various geographic areas suggested above. Subsequent shipments and logistics to the stores (and ultimately the customers) could then be proceeded with from those warehouses. HS ships their shampoo in large containers to 3rd world countries where they are locally packaged. This save the space and promotes the local packaging industries of relevant regions. The same strategy has remained a success story for many of such brands and would be adopted for this newly introduced product as well. In terms of reverse logistics, returned products could be managed locally throug h either resale or disposing-off or recycling where appropriate. 2.4 Promotion Decisions In todays information intensive world it is very hard to attract a potential customer without promotions and advertisements. Hence it becomes to come up with effective decisions about promotion of the product. As per (All Business, 2010) promotions decisions may compel a promoter to think over the following issues more thoroughly. Setting clear goals for promotion Setting a budget Seek out partnerships (Co-sponsors) Promotion decisions involve the following. 2.4.1 Promotion Advertising Strategy Promotion strategy can be Pull or Push (Pullpush, 2010). Pulling promotion policy is to advertise intensively to bring-about its consumer demand. It requires high amount of funding to promote the item through this strategy however, the benefit of this strategy is the direct interaction of company with its customers. On the other hand, a pulling strategy is to promote the product through companys sales force to wholesalers, from wholesalers to retailers and from retailers to the customers. An ideal example of such advertisement strategy is of IPhone 4 that was advertised more by the cell phone companies like O2 than Apple itself. Similarly Nokia also adopts the same strategy. For new HS with Olive Oil Extracts on the other hand would adopt mainly a push strategy in regions like South Asia where customer decisions are influenced by the advertisement. This strategy would also be successful in Europe and Americas however, high street retailers like Boots, Superdrug and Tesco etc. could a lso be used for pulling strategy. 2.4.2 Personal Selling Customers may not access the high street retailers in many cases and hence it may also be good strategy to sell the product through personal selling that may involve door-to-door selling or selling to the local grocery store. Former is widely adopted in South Asian countries. This strategy would again adopt five-layer distribution model where new HS will be sold to wholesalers, then to promoters and it subsequently reaches the customers though stores or sales representatives. Figure One:- Five-level Distribution Model for New HS Olive Oil Extracts 2.4.3 Sale Promotions Sales promotions could be eye catching and force a customer to buy out of time and even if he is not actually in need of that item. New HS is being introduced at a reduced short-time introductory price and is bound to attract clientele. Moreover HS packs are made available in 50 ml mini packs and every pack offers customers to fill an on-site survey about this new product to make the customers realize that HS always cares about the opinion of its respected customers. 2.4.4 Marketing Budget After running an intensive promotional campaign for the new HS on the electronic media, marketing budget of this product could be subsequently reduced through switching to print media at a later time. New HS will also benefit from PG trademark and joint advertisements would be run (for different kinds of PG products). Selling in mix--match (i.e. new HS in conjunction with other PG products) would also be considered. Doing so will not only decrease promotion costs but also increases the sales as the mix--match offers are more attractive than 2-for-1 offers within the same product line. It is notable that this mix--match strategy would be adopted in conjunction with promoters and wholesalers. Figure Two:- Promotion Model 3 Sample Advertisement for New HS Olive Oil Extracts Figure Three- Sample Advertising 4 SWOT Analysis of for HS Olive Oil Extracts 4.1 Strengths Itself being one of the well renowned brands. Working under the umbrella of Proctor Gamble Financial strength High quality customer loyalty Diversity in product lines Advanced logistics Approval of ISO and other standardizing bodies 4.2 Weaknesses Having low-price competitors Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) Less popular in rural areas (in terms of South Asian clientele) 4.3 Opportunities Organic revolution (more people want organic. Olive oil is organic component in New HS) Globalisation (Access to all markets) Population Increase in buying power of people Literacy of clients 4.4 Threats High competition Recession effecting purchasing power Religious cultural issues (Ban on multinational products) Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) 5 PESTEL Analysis for HS Olive Oil Extracts 5.1 Political Globalisation (Access to all markets) will enabled HS to target new potential markets Changes in government and its policies and political instability in rather volatile regions like South Asia that is one of the very attractive consumer markets for new HS. 5.2 Economic Recession and financial melt-down Increase in taxes (e.g. increase in VAT rate in the UK and imposition of a new VAT in Pakistan) Increase in fuel prices and thus increase in price of logistics HS conforms to various international standards and hence the production may incur higher cost. Thus the resulting product is costlier than its local low-quality competitors. Inflations and customers inability to purchase may also be a seriously addressable issue. 5.3 Social Having low-price competitors State sponsored ban on imported items Social boycott of multinational products (for instance in Muslim countries) Increased population means increased customers Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) Illiteracy and lack of technical understanding 5.4 Technological Rapid RD results in improved product and ingredients every day and hence there is always a risk of competitor acquiring that technology and gaining technological advantage. 5.5 Environmental Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) High competition Use of organic items (would give the HS with Olive Oil Extracts high acceptability) 5.6 Legal As HS in general and PG in particular have got many global certifications, no legal issue pertains to the introduction of New HS with Olive Oil Extract. 6 Porter 5 Force Analysis for new HS Olive Oil Extracts 6.1 Threat of Rivals New HS with a unique Olive Oil formula not only removes the dandruff but also nourishes hair with historically trusted olive oil extracts. So far this product give new HS an advantage over other but its rivals like Garnier, Boots, Pentene, LOreal, Elvive, Clinic and Nizoral may strike an oil-well and come up with a contemporary product in their brand-line that could snatch advantage back from HS. 6.2 Bargaining Power of Suppliers New HS is a blend of contemporary anti-dandruff chemical agents and olive oil. As the prices of essential chemicals are on a hike, suppliers consequently get more demanding in terms of asking more price for raw materials. Similarly, as the new ingredient i.e. olive oil is also required for new HS production, it will increase the HSs dependency on new suppliers. 6.3 Bargaining Power of Buyers With variety of anti-dandruff products available in market and lack of knowledge of people about uniqueness of the new HS it is quite possible that buyers switch to rather cheaper low quality products as per their preferences. 6.4 Threat of Substitutes Olive oil is separately available widely in the market so the customers could prefer using hair oil separately and later washing their hair with HS classic to be dandruff free. Although the process becomes cumbersome however this could act as a substitute for the New HS. 6.5 Threat of New Entrants With HS established as one of the most renowned brands, new entrants might not effect already established HS products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new HS. Part 3 Individual Critical Reflection on Learning Outcomes 7 Company Valuing Customers Proctor and Gamble is one of the most renowned fortune 500 companies of the United States (Wikipedia, 2010). The company is known for its advertising campaigns and customer satisfaction. One of the reason for its success is its high standards of value offered to the customers. Head Shoulders is one of its successful star brands that earns her revenues of over 1.7 billion USD a year. Company offers value to the customers through following. 7.1 Sales and Seasonal Offers by HS End of every season, the company offers various kinds of sales and discount offers to the customers. These offer normally cover various product lines covered under the brand. These sales though mainly target at generation of revenues, one of the aspects of also is to enable low-income customers to purchase these HS products. HS comes regularly with exciting 2-for-1 and mix-n-match offers for its products. 7.2 Availability One of the imperative qualities of HS is its availability. Certain percentage of customers may not be able to visit high street stores so the key quality of FMCG like shampoo is its availability at local and small stores. Although it is much easier and cost effective in terms of logistics to provide the product at major stores, HS ensures that its products are available at the local stores on the very same prices or even cheaper than high street ones. Such distribution strategy makes a long logistics chain and benefits HS less in terms of earnings but in terms of customer care it is an effective move. 7.3 Surveys Occasional online surveys on customer satisfaction are also one of the key attributes of HS in terms of customer care. These surveys incur cost to HS but it earns them in reward the customer satisfaction. The surveys are an important mean of knowing about the desirable improvement about the product and also collecting ideas about future products. 7.4 Research Development RD could be interpreted in two ways. One in terms of gaining and maintaining competitive advantage over rivals while more importantly in terms of maintaining customer trust and loyalty. A product without active RD may go stagnant and in-turn compel the customer to switch to a new brand. Not in terms of updating products through technology, there is a strong need for a brand to regularly get innovative products introduced. 7.5 On-site Hair Wash The on-site hair was strategy was introduced by HS in Pakistan where an HS van would visit the public spots and offer them free hair wash. It was then broadcasted as their advertisement campaign. This strategy has made many HS customers feel that HS gives them value by considering them real actors and letting them rather realistically act in its commercials. 7.6 Help Line Customer help-line had been made available in Pakistan for a very long time to help the customers decide the better product as per their hair types. People have benefited from the suggestions and guidelines provided by HS professionals. 8 Contribution of Proposed Advertising Strategy in Valuing Customers 8.1 10% Introductory Discount 10% introductory discount to the customer is yet again an effort that conforms to the companys customer care policy. This strategy will also let the customers switch to the new product easy. 8.2 Customer Survey As a part of advertisement, customers will be invited to fill-in a short survey on this innovative product. It will not only realize customers that their views are valued in HS but would also pave a way for new innovative products in future. 8.3 Innovation This product which itself is an innovation is also to give value to customers who are loyal to the brand. Customers may not switch the product even if it does not suit them just because they do not trust other brands. This innovation would bring confidence and pride in loyal customers. 8.4 Mini Packs To facilitate a large number of rather low-income customers, 50 ml mini packs of new HS with Olive Oil Extracts is being introduced. With the different sorts of large packaging available already this attempt would encourage more customers to buy. It again conforms to the policy of HS to provide products affordable to everyone. 9 Critical Reflection Achievements of Three Learning Outcomes 9.1 Analyzing Elements of Marketing Mix Marketing Mix can be considered as one of the most dynamic legacy marketing model. With main emphasis on 4Ps i.e. Product, Price, Place Promotion this model offers an insight into many marketing concepts. It would not be wrong to state that if followed in its true spirit, it could result in very workable marketing plan. Product part of the marketing mix covers the dynamics of product or service. It ranges from product name to all its specifications. It covers various aspects of a product from its launch till the point its set for disposing off. In other words product related decisions are taken care of in this phases. Next decision phase in marketing mix is the price decision phase. In most of the cases, price setting plays a pivotal role in initial success during launch of a product. It surrounds products initial pricing and offers associated to the product at its launch. Another important component of the 4P model is Place or distribution. Logistics are important both in terms of decreased product costs and timely delivery to the customers nearest stores. Effectiveness of this phase may results in improved pricing for customers and increased savings to the company. Promotions being the final part of marketing mix are the core of the particularly initial launch of the product. Promotions keep the product live in the eyes of consumers and is also a vital component in attracting new customers. Critical View: Although the marketing mix forms the basic structure of a marketing plan, it has some inherent shortcomings that have raised the need to launch more progressive models. One of them is 5Ps model that iterates the need of more desirable distributions like process, people and packaging etc. Subsequent models like porter 5 force model takes into account the environment in which the product is being launched. To win a competitive advantage, it is important to know the competitors or expected competitors and hence this model describes such characteristics pertaining to the environment. SWOT and TOWS matrices are the ways to analyze the self capabilities of a company. It then could be used to compare it against rivals. Similarly PEST and PESTEL analysis help assess the environment in which the product being launched. Although its limitations are there, Marketing Mix can still be categorized as one to the simplest models around. Many models have been organized around this model and it give a very descriptive flow of events that are considered imperative in a marketing plan. 9.2 Critical Appreciation of Marketing Research Techniques Surveys are one of the effective ways to gather data about a persons opining on a topic without physically interviewing him. Critically, surveys intend to concise a whole scene into few questions that require a high skill that everybody may not have. Minor error on surveyors part may spoil all the effort. Another shortcoming of surveys is the understanding level of the audience. It may be possible that the question may not be understood properly. Surveys normally ask for very few choices of answers and hence the person who is being surveyed may not respond in appropriate way. Personal Interviews is another way of market research that is widely used around. One of the shortcomings of the interviews again is the precise nature of questions to be asked and hence requires high skills of the interviewer to prepare the questionnaire. Timing constraints on interview are also an important factor. Limited time may leave questions unasked. Getting time from CEO level administration for interviews may also prove difficult. Observations let study the environment briefly. One of the shortcomings of such techniques is that the observer may take a wrong opinion about the things. Moreover ethically most of the people do not like being observed. Field Trials is another technique in which product is picked in a selected market to gather customer response. One of the shortcomings of such approach is that if the product fails, it could spoil the product name forever. Similarly competitors may acquire that product to develop their version of the same product and hence RS goes wasted. Focus Groups is another technique for marketing research. Focus groups provide subjective data. One of the problems in the focus groups is the biasness on certain issues that may spoil the outcomes from this activity. 9.3 Use of Marketing Terminology Concepts Marketing is a very diverse field with many intermingling theories and concepts. Where behaviour related theories of reasoned action are covered in consumer behaviour, they are also studies in Porters 5 Force model under Buying Power. Similarly theories like PEST analysis give economics of marketing the Pricing part of Marketing Mix also discusses pricing. In Porters Five Force model logistics are also covered while in Place phase of 4P model, the inbound and outbound logistics are discussed. Social issues under PEST analysis are closely connected with Threats and Opportunities section of SWOT analysis. Many threats are discusses in Porters 5 Force Model while the same could be discussed under Threats phase of SWOT analysis. Hence identifying the boundaries may prove difficult however these model still individually attempt to cover as many as possible aspects of marketing plan. 10 Module Learning Related Questions Expectation at the Start of Module:- One of the basic expecting at the start of this module was to be enabled to develop an appropriate business plan developed for an organization of my choice. The aim was to understand the basis issues and important aspect of a marketing mangers job. And to understand the meanings of marketing strategy and what aspects of the business environment are required to be looked at for devising a successful strategy. To understand the role of various models of marketing that could help device a strategy. Experience Brought to Module:- I had studied many to the theories before but was not aware to device a business plan from the concepts that I had in my knowledge. I possessed a grip on theoretical aspect of many models but practicality was lacking. Experience Used to Achieve the Learning Outcomes:- Having knowledge of theories, it was easy for me to cope with the practicality that was the main focus of this module. I wasted no effort to remind these theories by heart as they were already in my mind. What I focused was the application of these concepts. Taking an organization and applying them to it. Through a repeated practise of case-study solving, I am capable of devising a rather appropriate strategy for my organization. Views on the Process:- It was a step-by-step learning process. Like mentioned before, the aspect of practicality was there in the learning. I had revised my concepts. Learned new things like 4P models and learned how they are interconnected. Later I took various case studies during the course and applied my knowledge onto them to see what organization used what strategy. Prior Knowledge:- The understanding of the basic marketing terminologies, concepts and theories was required to go smoothly. As the study under the module was focused on the business process and it even started up with the case studies hence it was pivotal to know them all. How I am Likely to change:- This process helped me learn develop business plans for the organizations. It has also helped me assess myself through repeated rounds of class discussions on the basic concepts and business case studies of various natures. It has also helped me on understanding the my future job where I may be required to device a strategy for my future employer. My Feelings undergoing the Process:- It was nice to learn and even nicer to experience a switch in my approach from a theoretical approach to a purely business oriented practical approach. Questions on the Learning Outcomes:- Typically I was all clear about the concepts and theories. I found however during devising the business plan and studying other case studies during the class sessions that that many theories are interrelated. I also understood that the one of the basic models is the Marketing Mix model from which, the other contemporary models are based on. Efforts would be made further clarify myself on the 4Ps and its extensions. Studies would be continued in individual resources to see how the models like Marketing Mix have been replaced by contemporary models. 11 Conclusion Part 1 of this work was a situation analys